work / gear-express
Gear Express
Theme built from scratch and a Magento-to-Shopify migration of 10,000+ SKUs, with ERP integration, SEO and Core Web Vitals work.
Visit store ↗gearexpress.com · Shopify full stack developer
LiquidVanilla JSSCSSMagento migrationERP integration
Overview
Gear Express is a climbing and outdoor gear store that moved from Magento to Shopify. I designed and built the new theme from scratch and handled the migration of a catalog of 10,000+ SKUs.
The challenge
Moving a large catalog off Magento risks broken URLs, lost rankings and messy product data, and the store also needed its ERP to keep driving stock and orders. The new storefront had to be fast on a heavy catalog, not just look new.
What I built
- A custom Online Store 2.0 theme designed from scratch.
- The Magento → Shopify migration of 10,000+ SKUs, plus ongoing catalog management.
- ERP integration connecting the store with the merchant's back-office system.
- A UGC gallery and a wishlist, written in Vanilla JavaScript.
- SEO and Core Web Vitals work to protect search traffic through the migration and keep a large catalog fast.
